@Sergio Vargas

Discover new music from artists we think you'll like. Refreshed every Friday.

The tracks you can’t get enough of lately, all in one place. Updated as you listen.

The songs you love. The more you use Apple Music, the better the mix. Refreshed every Tuesday.

Whether it’s a weekday morning or Saturday night, get going with this personalized mix of upbeat music. Refreshed every Monday.

Songs to help you relax and unwind. Updated every Sunday.

The tracks you can’t get enough of lately, all in one place. Updated as you listen.

Latin music isn’t just a genre but a multifaceted culture that knows no boundaries, and the 2010s reflect how its wide-ranging styles branch out globally. The decade began with the electro-cumbia craze going strong, led by Bomba Estéreo’s tropical dance movement. In Chile, Javiera Mena’s unapologetic synth stabs sparked a disco-pop reverie across the southern continent. Meanwhile, Carla Morrison’s wounded pop and Natalia Lafourcade’s bolero brilliance elevated the romanticism of the singer-songwriter even higher. And lest anyone forget, the Mexican cumbia virtuosity of Los Ángeles Azules and Maná’s stadium pop-rock kept those well-established genres thriving. But the biggest success story of the decade was reggaetón’s second awakening, fronted by the likes of J Balvin, Ozuna and Maluma, who catapulted the genre to worldwide prominence. The urbano movement—the trap, hip-hop and new reggaetón now synonymous with Latin pop—disrupted the music industry with “Despacito”, which changed the entire game when it became the most streamed-song in internet history.

Across generations of both listeners and artists, música mexicana remains a powerful and vibrant creative force. La Oficial consistently brings the hits from its rising stars and renowned veterans alike. Leading this week’s playlist is Armenta, along with Tito Double P, with “YO NO TE OLVIDO.” Fresh off his debut album <i>PÓRTATE BIEN</i>, the Mexican singer-songwriter successfully reteams with one of his most reliable collaborators for a jet-setting joint single that surprisingly subverts tough-guy exteriors to reveal some genuine hearts beneath. This playlist is updated often, so if you hear something you like, add it to your library.