@James Robertson

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Bad Bunny has become a symbol of Latinx culture’s migration into the global mainstream, reshaping the look, sound, and feel of modern pop just by following his own idiosyncratic muse. It’s like he says in the title of his 2020 album <i>YHLQMDLG</i>: “Yo hago lo que me da la gana”—“I do whatever I want.” As a kid growing up in Vega Baja, Puerto Rico, in the mid-’90s, Bunny (born Benito Martínez Ocasio in 1994) fell in love with a broad spectrum of Latin music—reggaetón, merengue, salsa—before discovering American hip-hop. His best tracks don’t just blend tradition and futurism, Latin and global, but stake out new thematic territory for male Latinx artists, including personal vulnerability (“Vete”) and sexual violence against women (“Yo Perreo Sola”). His collaborations—the downcast “LA NOCHE DE ANOCHE” with ROSALÍA, the ultimate power pair-up “MÍA” with Drake, the airy and laid-back “Lo Siento BB:/” with Julieta Venegas—only further highlight his range. After releasing 2022’s huge <i>Un Verano Sin Ti</i>, he returned the year after with <i>nadie sabe lo que va a pasar mañana</i>, an LP that added bits of Jersey club to his arsenal (“WHERE SHE GOES”) and reinforcing his status as perhaps the world’s most dynamic hitmaker.