The world of music marketing is constantly evolving. What worked in 2020 may not cut it in 2025, so it's essential to stay ahead of the trends. If you want to know how to market your music in 2025, these 11 strategies will guide you toward success.

1. Create a Standout Electronic Press Kit (EPK)

An electronic press kit (EPK) is still one of the most crucial tools for musicians in 2025. It’s the first impression you give to labels, curators, and media. A well-organized EPK gives a clear snapshot of who you are, your sound, and why people should pay attention.

What should your EPK include?

• Short Biography: Keep it concise, engaging, and relevant to your target audience. Update it regularly to reflect new achievements.
• Top Tracks: Choose your best songs based on fan feedback, streaming data, and engagement. Don’t overwhelm with too many tracks—quality over quantity.
• Videos: Include performance clips, music videos, or behind-the-scenes content. Media loves videos, especially high-quality live performances.
• Press Coverage: Showcase any press mentions, from blogs to major publications, to validate your music and career.
• Notable Achievements: Any festivals, awards, or collaborations can make a huge impact.
• Contact Info: Always make it easy for the right people to reach you.

2. Strengthen Your Digital Presence

Your digital presence in 2025 should be active, polished, and engaging across multiple platforms. Social media is your primary tool for building and connecting with your audience. Whether it’s Instagram, TikTok, or YouTube, your presence should be consistent and dynamic.

• Spotify for Artists: Make sure you have a complete and updated profile on Spotify for Artists. This is your gateway to insights, playlist pitching, and audience analytics.
• TikTok Audios: TikTok continues to be a powerful platform for music discovery. Use it to promote your latest releases and engage with fans through viral challenges and creative content.

3. Maximize Social Media Engagement

In 2025, social media is more than just a tool for promotion—it’s where fans connect with you on a deeper level. Beyond posting your music, engage with your followers regularly. Give them exclusive content, behind-the-scenes glimpses, and direct interactions.

• Cross-Platform Presence: Instagram, YouTube, TikTok, and even newer platforms like Clubhouse and BeReal can help you reach different audiences.
• Interactive Content: Use polls, Q&A sessions, and live streams to interact with your fanbase in real-time.
• Exclusive Content: Share snippets of unreleased music, limited edition merch, or even pre-sale tickets to reward your most loyal followers.

4. Use Smart Links to Share Your Music

Smart links (also called Fan Links) allow you to share your music in a way that directs your fans to the streaming platform they prefer. This simplifies your sharing process and increases your music's reach.

• Create and share a Smart Link that takes fans directly to your music across all platforms. With services like Music24, you can bundle your music, videos, and more into a single link for easy sharing.

5. Build Your Official Music Website

Your website is the digital hub of your brand. It should house your EPK, music, merchandise, tour dates, and anything else fans or industry professionals need to know about you.

• Mobile-Optimized: Ensure your website is mobile-friendly, as more fans are accessing content from their phones.
• Integrated with Socials: Make it easy for visitors to connect with you on all your social platforms directly from your website.

6. Launch an Email Marketing Campaign

Email marketing is still one of the most effective ways to directly reach your audience in 2025. Start building a mailing list now if you haven’t already.

• Exclusive Content: Give fans a reason to subscribe, whether it’s early access to tickets, behind-the-scenes videos, or exclusive music.
• Targeted Emails: Use your fanbase data to segment your emails and send personalized content that resonates with different groups of listeners.

7. Invest in Paid Advertising

Paid advertising, when done right, can be a game-changer in 2025. Platforms like Facebook, Instagram, Google, and TikTok offer robust tools for targeting specific fan demographics. Set a budget, track your results, and optimize ads to get the most out of your spend.

• Video Ads: Utilize short, eye-catching video ads to promote singles or upcoming tours.
• Audience Retargeting: Use Facebook Pixel and Google Ads to retarget fans who have interacted with your content but haven’t yet purchased or streamed your latest music.

8. Take Advantage of Podcasts

Podcasts have exploded in popularity, and musicians are capitalizing on this medium to share their stories. Being featured on popular podcasts can help you reach new audiences and create a more personal connection with your fans.

• Start Your Own Podcast: If you’re feeling ambitious, consider starting a podcast where you can discuss music, culture, and share insights from your journey.
• Guest Appearances: Look for podcasts that align with your musical style or personal brand and pitch yourself as a guest.

9. Get Your Music on Curated Playlists

Spotify’s algorithm and curated playlists are still some of the best ways to gain exposure. But don’t just rely on the algorithm—actively pitch your music to playlist curators.

• Spotify for Artists Pitching Tool: Use the playlist pitching feature to submit your tracks for consideration by Spotify’s editorial team.
• Independent Curators: Reach out to smaller, independent playlist curators in your genre to get added to their playlists.

10. Pitch Your Music to Blogs, Influencers, and Radio Stations

Music blogs, influencers, and even radio stations continue to play a huge role in a music artist’s success in 2025. Building relationships with music journalists, bloggers, and influencers who share your genre is key.

• Follow up regularly: Don’t be discouraged if you don’t hear back right away. Keep pushing and follow up with personalized pitches.
• Target the right audience: Pitch your music to bloggers, curators, and influencers whose audience is aligned with your music’s vibe.

11. Collaborate with Other Artists

Networking with other artists can expand your reach and bring new opportunities. Collaborating on a track or performing together in a live stream or concert can introduce you to new fanbases.

• Cross-Promote: Share each other’s music, collaborate on projects, and support each other’s growth.
• Live Performances: Team up with another artist for a live event or tour to build your collective audience.