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Month: April 2018

Spotify trying to lock-in users just after IPO

Spotify trying to lock-in users just after IPO

Spotify has recently IPO’ed, and its stock is available publicly to buy. The company is now under even closer watch from the public market, as it tries to beat the competition and compete in the market where it doesn’t really have any great distribution models. Apple Music Apple owns iOS ecosystem, and Apple proved how great customer acquisition channel that can be. Apple Music has recently passed 38 million paying subscribers. Google Music Google has Android, most popular mobile OS in…

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