Browsing Instagram, you have probably seen the sentence "find the link in the bio" or "click on the link in bio" or other calls to visit this famous link in Instagram's bio. But why is everyone redirecting their traffic to this bio link and not directly to the Insta post? The reason is simple; you can't add links to your Instagram posts.
To direct your audience to other websites, you have to take advantage of this one link in bio. The only exception is for Instagram accounts with more than 10,000 subscribers, which can add a "swipe up" link in Instagram stories. But this link expires in 24 hours, so it's not a big plus.
In social media, linking and CTA is like martial art. However, Instagram has a strict policy on posting links outside of an app. While you can post links in your regular posts, users won't click on the URL. So you have to be crafty. The "link in the bio" is a symbol of creativity. When someone says "link in bio" in an Instagram post, it's a call to action, which means "I invite you to visit my profile and check out my bio, which contains a URL that takes you to an external website."
What does link in bio mean?
If Instagram remains a powerful social tool, it's not thanks to its management of internal or external links. It's complicated.
Anyone who is really into Instagram has probably seen the posts with the "link in bio" phrase. But what does it mean, and how to find this bio link?
The "bio" is a short description at the top of each user's profile. That's the only place where a link can be added. So, suppose you want to redirect your followers or visitors to your website or, for example, your music playlist. In that case, they must find this one "link in bio" link.
Instagram link in bio —how does it work?
Now let's understand why you need to maximize this link and how it works. As said before, this link in bio is the only way out of Instagram into other content that you offer. Whether you are an artist, musician, YouTuber, craftsman, a B2B company, you probably would like to invite your Instagram audience to your content on different platforms.
Thanks to the bio link, you can redirect your followers to your favorite content/site and thus increase your fan base, close sales, etc.!
- Thus, there are many different use cases for this bio link:
- Promote your music or other content,
- Collect emails from your followers,
- Promote your Youtube channel,
- Promote an exclusive offer for your fans,
Bio links for the music industry
If you are a musician, you should definitely focus on making your Instagram account a marketing tool. This social network is too hot to overlook. It applies to your listeners, and you can reach them easily, no matter where they are. Instagram is present in everyday lives of many people. And for many artists, this is essential. Thus, it's vital to use the bio link as much as possible. For example, you can use a smart link optimized for musicians. Create your first FreeYourMusic Smart Link and boost your streams!
Redirect users from Instagram to your playlists
Do you want your Insta fans to follow you on your music streaming services accounts? The solution is all found: download the FreeYourMusic app and create your first Smart Link. When users open your bio link, they'll be routed to your playlists on Spotify, Apple Music, YourTube Music, Deezer, Tidal, and more! It's a great way to expand your community quickly!
Multiple music links in Instagram bio
Those who have been frustrated at not putting multiple links in their Instagram bio or description may finally raise their hands! But with FreeYourMusic, the problem is solved. Zoom in on this online tool!
FreeYourMusic is an advanced yet simple to use, cross-platform music sharing service. With FreeYourMusic, you can easily and quickly create a fanlink, which will redirect your fans to a cool landing page where everyone can open your playlists in their favorite music streaming service.
So, if you want to put multiple links in Instagram bio, this tool will be a good fit.
Other similar services like Linktree offer such-like functionalities. Still, they're not as handy, time-saving, and perfectly designed for musicians, DJs, music curators, or influencers as FreeYourMusic.
What distinguishes the FYM app is that you can create a playlist once on any music streaming service you want (e.g., Spotify), and it can be automatically transferred to other platforms within a few seconds. Moreover, FreeYourMusic offers auto-sync of all your playlists, so it saves your time and prevents you from additional manual work. Smart Links can be generated on all possible platforms (windows, macOS, ios, android, Linux). You can track their performance to learn more about your listeners and understand what channels are most effective.
How to promote your music with a link in bio?
You can only put only one link on your Instagram bio, so the best solution is to redirect that link to a well-optimized landing page with your music. Putting a smart link in your Instagram bio is an effective way to attract more people to your playlists. It helps to arouse the curiosity of visitors to your Instagram account.
However, if you want to increase your visibility and your click-through rate on the link in your bio, you have to give a good reason to click on the link. Suppose your content isn't attractive enough, or you neglect your link highlighting. In that case, few people will click on your link, and your Instagram promotion strategy will fail. Thus, you should feature beautiful photos and exciting content that showcase your art and music and may arouse curiosity in users who visit your profile.
How to put a link in the Instagram bio
To add a "bio link," just follow these easy 4 steps:
- Tap on your profile picture icon in the right corner of the screen, then push "edit profile". button
- The new window will pop up, and there will be an option to add a "website".
- You can copy and paste your new "link in bio" there.
- Touch the "save changes" button, and you are ready to become a professional artist!
Please note, this link is limited. You will only be able to insert one link in your Instagram bio, and you will have few statistics on its performance. Many influencers have asked Instagram to add the possibility of putting several links in its Instagram bio. Still, the social media service hasn't yet responded favorably to their expectations. In short, Instagram doesn't want to see its traffic reduced.
How to add multiple music links in Instagram bio?
Have you just added your link to your Instagram bio, but you don't know how to add multiple links? Let's solve this problem.
In recent years, many tools have emerged to meet the need for adding more than one link to the Instagram bio. It's very frustrating to have your audience stuck on a single platform or even having to change the link in the bio each time you want to redirect your audience to a new site or platform.
That's why FreeYourMusic is a perfect tool if you're a musician, DJ, music curator, influencer, and you want to add multiple links in your Instagram bio. Let's quickly explain the process.
- First, download the FYM app, and set up your account.
- Once you install FreeYourMusic, the program allows you to quickly transfer your music library and playlists from one music streaming service to others.
- FreeYourMusic can generate a smart URL redirecting your bio link to a landing page with your music (newly released album, playlist, a single). Users may choose the music streaming platform that suits them most.
Why do this?
The point of using smart links is to have the same URL in your Instagram bio all the time, without needing to change it whenever your playlist changes. What's more, tracking statistics is way more developed on this tool than on Instagram. FYM offers an unbeatable premium plan with very advanced features!
If you have a music project or just looking for the most comprehensive, easy-to-use tool to attract more listeners effortlessly, then go for it.
How to find a link in the bio on Instagram
To access a person's link in bio, click their username or visit their Instagram profile. Then you'll see their "bio section," where they describe their account and the blue URL. This is the link in bio.
Instagram “link in bio”: Conclusion
Thanks to the advice we gave you, you'll be able to create a compelling and original music link in bio on your Instagram account. Remember that the most important is to encourage users to subscribe to your Instagram account. Don't be afraid to stand out from the competition and be original. In summary, your bio must make visitors understand what you do and why they should follow you. Your bio should also encourage new visitors to click on your bio's unique link through a call to action. You can also use an original font or a slogan. All these details will allow you to attract more followers and therefore increase your number of your listeners. Finally, remember that you should always add hashtags to promote your content or marketing campaign. Don't forget to add stories! This helps make your bio more alive.
Best music links for artists
FreeYourMusic allows you to add multiple links to your bio easily, so your followers can listen to your playlists on all music services and simply follow you everywhere. We offer smart links service in the subscription model to easily choose a solution adapted to your needs.